Advertisement feature Marketing directors are due to spend more on specialist technology in the coming years, propelling lead generation into a decade of explosive growth, says LolaGrove’s Robin Caller.
Advertisement feature What is performance marketing, how does it differ from affiliate and what benefits does it offer? OMG’s Carla Arrindell explains the risks and rewards.
Advertisement feature A combination of old and new thinking can help brands maximise the affiliate channel, says Mark Russell of Optimus Performance Marketing.
Advertisement feature Malcolm Cowley of Performance Horizon Group explains how brands can adapt and succeed in a rapidly changing performance marketing landscape.
Advertisement feature When done right, affiliate marketing is a valuable tool for small and medium size businesses that are flexible and receptive to new ideas, says GDM’s Tom Wright.
Advertisement feature Affiliate Window’s Kevin Edwards discusses why it is the UK’s performance marketers who are setting the channel’s global gold standard in a multi-channel world.
Advertisement feature Performance marketing can deliver incremental gains across all areas of marketing by emulating the strategies of athletes, says Equimedia’s Andrew Burgess.
Advertisement feature Affilinet’s Helen Southgate demystifies affiliate marketing by defining the channel, explaining how it works and what it can do for your brand
Click to enlarge Research reveals that while product and price are most important in retail, ambience and environment are also key.
Marketing Week delves inside the minds of CMOs and finds that understanding data, finding talent and being relevant to their jobs are their key concerns.
Advertising Week Europe 2014: Facebook’s recent acquisition of virtual reality (VR) technology firm Oculus Rift could transform the gaming industry, a senior marketer at games company King has said.
Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.
Download the full infographic here
Download the full infographic here.
Waitrose put its company culture first when it promoted Mark Price to marketing director in 1998 – he was chosen for cultural fit rather than a detailed knowledge of brand strategy. Now managing director, he talks to Marketing Week about his aims to double the size of the business in the next ten years.