DMGT boosted by national ad revenue and digital
Lara O'ReillyThe Daily Mail and General Trust (DMGT) increased revenue by 5% in its first quarter boosted by gains from its online division and national newspaper advertising revenues.
Betfair told to “cut out the middle man”
Lara O'ReillyA Betfair TV campaign has been banned after the advertising regulator ruled the claim its fan-to-fan betting structure could boost winnings compared with traditional bookmakers was misleading.
Andrex ads banned
Lara O'ReillyAn Andrex ad has been banned after a rival toilet paper maker complained it was misleading.
Gray and Keys transfer to TalkSport
Lara O'ReillyTalkSport has signed Andy Gray and Richard Keys, the former Sky Sports pundits embroiled in January’s sexism row, for a new daily radio show.
BSkyB making “excessive profits” from movies
Lara O'ReillyBSkyB could be forced to lower the wholesale prices it charges broadcasters to show its 10 film channels because the Competition Commission says it is consistently making “excessive profits” from its movie service.
Reader’s Digest moves to “3D editing” to draw in new readers
Lara O'ReillyThe Reader’s Digest is planning a raft of digital extensions to its print products to increase its readership, a year on from going into administration.
AOL to acquire the Huffington Post
Lara O'ReillyAOL has agreed to buy the Huffington Post website for $315m (£199m), expanding the business in a bid to boost diminishing ad revenues.
Ask Jeeves partners with Sarah Beeny site for “love week”
Lara O'ReillyAsk Jeeves has signed online dating site mysinglefriend.com as the first advertising partner on its new-look homepage.
Ovo energy ramps up marketing to hit 1m customers
Lara O'ReillyChallenger energy brand Ovo is looking to ramp up its marketing in a bid to “breathe life” into the “dull” energy industry.
Is Facebook’s new service really a big Deal?
Lara O'ReillyFacebook Deals launched in Europe earlier this week, with the social network lauding the service as “powerful”, “relevant” and “compelling”, but as the location-based marketing craze intensifies, Deals may not be the big ticket for long. Facebook Deals is being touted as a “FourSquare killer” by the tech blogs (and a “Groupon killer” by those […]
Coca-Cola’s Vitaminwater ad slammed for flu jab claims
Lara O'ReillyCoca-Cola has been rapped by health campaigners in the United States for an advert that claims its Vitaminwater drink is more beneficial than a flu jab.
O2 edges closer to NFC payment
Lara O'ReillyO2 is applying to the financial regulator for an e-money licence as it prepares to launch its mobile contactless payment services in the second half of this year.
Unilever full-year profit up 26%
Lara O'ReillyUnilever says increased investment in advertising and strong sales in emerging markets helped lift its full-year profit by 26%.
Heineken to sponsor London 2012 Olympics
Lara O'ReillyHeineken has been confirmed as the latest sponsor and official lager supplier of the London 2012 Olympic and Paralympic Games.
Thinkbox appoints first MD
Lara O'ReillyThinkbox, the marketing body for commercial television in the UK, is promoting its marketing director Lindsey Clay to become the organisation’s first managing director.