Lara O'Reilly

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Four reasons why MySpace failed to retain the social network crown

Lara O'Reilly

The news that MySpace is to axe up to half of its workforce is yet another sign that the beleagured social network will never compete with its heavyweight rivals Facebook and Twitter. MySpace has fallen from great heights and the once dominant social network looks set to be sold by parent company NewsCorp, meaning it […]

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IGN UK boosted by MySpace cuts

Lara O'Reilly

IGN UK, the online entertainment network that owns AskMen.com is set to double its commercial staff and gain full control of its sales operations following parent company NewsCorp’s decision to axe over 500 jobs from MySpace.

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i newspaper combats launch problems with merchandising overhaul

Lara O'Reilly

The Independent’s sister title i launches its first TV ad campaign this Sunday (16 January) after an eventful three months since the paper first appeared on newsagent shelves. Feedback about the paper from rival journalists, media buyers and consumers has been “universally positive” so far, according to managing director for the i and The Independent […]

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Match and eHarmony go head-to-head to attract consumer love

Lara O'Reilly

A new year always signals a series of fresh starts within advertising: a new diet, or a new job or, in 2011, a new relationship. This month the two biggest online paid-for dating companies in the UK, Match and eHarmony, go head-to-head with cross-platform marketing campaigns to appeal to the “second time around” dating audience […]