Sky launches its own diversity competition to encourage more ‘ethnic’ advertising
Leonie RoderickThe brand with the best “culturally relevant” campaign will win £50,000 of airtime on Sky Media’s AdSmart platform.
The brand with the best “culturally relevant” campaign will win £50,000 of airtime on Sky Media’s AdSmart platform.
Marketers are falling short when it comes to portraying different gender identities and sexualities in advertising, new research shows. Diageo says brands must work with the community if they are to get it right.
Plus Facebook admits 10 million people saw Russian-backed ads and P&G looks to highlight pollution damage in Thailand.
Judges say the Mars-owned brand has achieved “the holy grail” of doing well by doing good – while P&G’s Marc Pritchard wins ‘Visionary Marketer of the Year’.
Coca-Cola is refreshing its Schweppes brand, as well as launching a range of ‘craft’ premium mixers called Schweppes 1783, as it looks to increase its standing among adult consumers.
The FMCG giant is making its advertising more accessible to blind and deaf consumers, dismissing concerns over cost and complexity as “not a challenge”.
Story of my CV: Visa’s head of global marketing platforms Kim Kadlec worked her way up at agencies before switching to media companies to merge brands with content, but now has her sights firmly set on mastering technology and data.
Philips has reacted to the brand safety scandal by taking areas of media buying in-house, but has also placed its media agencies at the start of the creative process to push them to be “much more strategic”.
The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.
Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.
The most popular ads on YouTube last month included Dwayne ‘The Rock’ Johnson teaming up with Apple’s Siri and Nike exploring what goes into an athlete’s smile.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
TV advertising still relies too heavily on outdated stereotypes, new research suggests.
More companies are launching sub-brands to appeal to a younger demographic, but they would be wise to take a look at the parent brand instead.
The water brand is hoping to solve the world’s plastic problem by ‘building a cult of people’ who will encourage others to switch from bottles to aluminium cans.