WPP, Gap, Channel 4: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From Mastercard’s new sonic brand to Marks & Spencer splitting its ad account and Adidas making a move into the ‘stale’ hiking market, catch up on all the biggest news from the last seven days.
The partnership with AURA, the networking forum for brand-side insight professionals, will see it host its own conference within the Insight Show. Sessions aim to bolster the influence of insight in conversations with senior marketers and to improve communication of and engagement with insight-led projects.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Catch up on all the important marketing news from this week including Under Armour’s focus on marketing effectiveness, Benefit’s brand revamp and the government’s proposed investigation into the online advertising market.
The Marketing Week Masters Awards are the biggest celebration of marketing excellence and offer a unique opportunity to have work judged by some of the biggest names in UK marketing and profiled on Marketing Week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Hull’s campaign to support its year as UK City of Culture created a renewed sense of community among locals and helped people in the UK and beyond reassess how they view the city.
From Coca-Cola’s new campaign to promote its Premier League sponsorship to the future of the HMV brand and the magazine industry making a play for more ad budgets, catch up on all the major news in the marketing industry this week.
PSA Group, which manufactures brands including Peugeot, Citroen and DS Automobiles, wanted to re-engage local garages with the brand as it looked to boost its share of the £21.6bn aftermarket sector.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From Heineken’s revamped employer brand campaign to Deliveroo’s strategy to win in the takeaway delivery sector and Macmillan’s new brand positioning, catch up on all the major news in the marketing industry this week.
We have gathered together data from Marketing Week’s 2019 Career and Salary Survey to provide a quick look at key findings, including marketing salaries by seniority as well as the pay gap across sectors.
A targeted campaign designed to drive digital, reignite parental brand awareness and create an audience for its new TV show, helped Beano Studios grow its reach among kids aged six to 12 by 2,000%.
Marketing Week Live returns to Kensington Olympia on 6 and 7 March, offering the latest trends and thinking in marketing.