Trade bodies seek US guidance on self-regulation
Ronan ShieldsMobile app and advertising trade bodies are developing a set of self-regulatory guidelines in a bid to head-off the prospect of a harsher regulatory regime.
Apple clamps down on app-tracking method
Ronan ShieldsApple has issued a note to developers claiming it will reject apps that access an iPhone’s unique identity code (UDID) making it more difficult for brands to track how consumers are using their apps.
O2: ‘Transparent experiences can solve brands crisis’
Ronan ShieldsThe recession has caused a trust “crisis” for brands that will only be solved if marketers offer customers transparent experiences, according to O2’s chief marketer.
Microsoft outlines ad restriction strategy
Ronan ShieldsThe advertising industry risks overloading consumers with too many ads if they are not given more control, according to Microsoft.
Facebook creative chief underlines its top tier status
Ronan ShieldsFacebook’s global director of creative solutions Mark D’Arcy has moved to underline the social network’s position as the premier social network for tier one brands to connect with audiences, denying that marketers are looking elsewhere to leverage social in any great number.
UKTV brand reintroduced after five-year absence
Ronan ShieldsUKTV is to reintroduce its network brand across its portfolio of 10 channels, marking its 21st year of operation, as it seeks to ‘strengthen its network status’ and increase its profile globally.
Samsung readies itself for ascendancy with Galaxy S4 launch
Ronan ShieldsThe launch of Samsung’s Galaxy S4 has generated huge publicity but analysts claim it must create a compelling content offering to propel it past Apple to be the premier smartphone of 2013.
EU data chiefs warn mobile app developers over data use
Ronan ShieldsApp developers are often in breach of European data protection laws for failing to obtain informed consent over how consumers’ personal detail will be accessed, according to European lawmakers.
Twitter overhauls ad platform to improve analytics
Ronan ShieldsTwitter has revamped its advertising platform to give advertisers a more complete picture of how its users are engaging with their brand and make it easier to manage campaigns in real-time.
If data is the new oil, publishers should be ready to go to war over it
Ronan ShieldsData is being heralded as a way to arrest the declining revenues of digital but there’s a problem with giving it away too cheaply.
BHF hijacks cigarette packs on No Smoking Day
Ronan ShieldsThe British Heart Foundation (BHF) is marking this year’s No Smoking Day (March 13) by hijacking tobacco firms’ packaging using augmented reality (AR) app Blippar to encourage smokers to quit.
DreamWorks uses AR to power The Croods launch
Ronan ShieldsDreamWorks Animation will use Aurasma’s latest features to power the marketing campaign for its upcoming release The Croods, as the augmented reality (AR) firm uses this week’s SXSW to promote its wares.
Ladbrokes to create new digital marketing arm
Ronan ShieldsLadbrokes is to create a new e-commerce and digital division following a two-part deal with software firm Playtech, as the bookmaker aims to reinvigorate its online marketing strategy.
FT takes ‘digital first’ strategy outdoor
Ronan ShieldsThe Financial Times (FT) has launched the first campaign in its “digital first” strategy by streaming editorial content to outdoor display screens targeting the London offices of blue chip companies such as IBM and Google.
Radioplayer readies tablet launch
Ronan ShieldsRadioplayer is to launch iOS and Android apps specifically designed for tablets this year as research from Adobe demonstrates that users of such devices generate more online traffic than smartphone users.