MyVouchercodes bids to enhance traffic analysis
Ronan ShieldsMarkco Media has appointed web analytics firm Qubit to better calculate key performance indicators for its flagship affiliate site MyVouchercodes.co.uk. Read the full story here.
Online sales poll indicates slow start for Nokia Lumia
Ronan ShieldsSales of Nokia’s flagship Windows device have gotten off to a slow start, garnering a 0.17% marketshare of online smartphone sales in November, according to a straw poll by mobilesplease. Read full article here.
‘Tablets are cannibalising TV consumption’
Ronan ShieldsTablet use cannibalises TV consumption and is a more likely to drive m-commerce than smartphones across Europe, according to the latest Orange Exposure research. Read the full story here.
Tesco trials augmented reality in retail stores
Ronan ShieldsTesco is trialling augmented reality both in-store and online in tests that let shoppers view 3D images of products on computer screens. Read the full story here.
Visa unveils digital wallet and developer programme
Ronan ShieldsVisa has unveiled a digital wallet, brand V.me, as the company plans to boost digital payments, both online mobile, from next year.Read full article here. Has your strategy paid off? Enter the Financial category in the Marketing Week Engage Awards 2012 by clicking here.
BlackBerry owner launches BBM Music
Ronan ShieldsRIM has launched its BBM Music service as the smartphone manufacturer aims to repair its reputation following its three-day email and web browser blackout last month. Read full article here. Delivered great results with your marketing strategy? Then enter the Telecomms and IT category in the Marketing Week 2012 Engage Awards by clicking on the […]
EBay readies hot spot sponsorship
Ronan ShieldsEBay is looking to sponsor public Wi-Fi hotspots as it bids to offset the absence of high-speed mobile internet access available in the UK. Read the full story here.
EBay urges UK stakeholders to boost m-commerce
Ronan ShieldsPoor mobile network coverage is holding back the potential of m-commerce according to research accompanying eBay’s newly-launched Mobile Manifesto. Read full article here.
AOL, Microsoft and Yahoo! confirm ad sales pact
Ronan ShieldsAOL, Microsoft and Yahoo! have confirmed they are to sell each other’s remnant display inventory via their respective ad networks in the US, as they each seek to gain marketshare from Google. Read the full story here.
Microsoft to use Bing as key USP in MSN overhaul
Ronan ShieldsMicrosoft will look to use Bing search engine analytics to help underpin MSN’s editorial output as it aims to position the portal as a mainstream media channel. Read the full story here.
Vodafone data revenue boost cut by regulatory impact
Ronan ShieldsVodafone’s European revenues dipped 1.3% during the first half of the year, despite seeing a 23.8% growth in overall data revenues, due to cuts in the fees it charges other operators for using its network. Read the full story here.
Blockbuster readies online streaming service for 2012
Ronan ShieldsBlockbuster is gearing up to launch an online streaming service in the UK next year, in a bid to future proof its business. Read full article here.
Google launches initiative to encourage brands to optimise for mobile
Ronan ShieldsGoogle has launched an initiative called GoMo to get brands to improve their mobile web properties. Read full article here.
Mobile accounts for 8% of Topshop ecommerce sales
Ronan ShieldsTopshop leads in mobile retail sales with 8% of all online sales coming via mobile. Read full article here.
Independent overhauls digital properties
Ronan ShieldsThe Independent has overhauled its digital portfolio with the relaunch of its website and the launch of a premium iPad app, in a bid to diversify its revenue streams and bolster its global presence. Read the full article here.