BBC and ITV forge ‘landmark’ deal with Sky
The BBC’s catch-up service iPlayer will be available to Sky subscribers from later this year. Read the full story here.
The BBC’s catch-up service iPlayer will be available to Sky subscribers from later this year. Read the full story here.
Major beauty brands such as Boots, L’Oréal and Procter & Gamble have rejected claims that the ad industry perpetuates low self-esteem by creating an unattainable image of women in the media.
MyDeco CEO Nicole Vanderbilt has stepped down from her position just three months after the company relaunched as a direct ecommerce store. Read the full story here.
Given BlackBerry’s poor performance, the double departure of brand owner Research In Motion’s co-CEOs Mike Lazaridis and Jim Balsillie (MWlinks.co.uk/ BBCEO) smacks more of a quick dash for the exit rather than what the former describes as “passing the baton”. One of the problems is that the BlackBerry brand has lost its USP. Rival instant […]
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.
Dentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
Marketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, Martin Deboo argues marketers are misguided in how they attempt to build understanding with finance.
An investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.