BP oil spill hits brand reputation more in the US than the UK
BP’s reputation has not been hit as badly in the UK as it has in the US following the oil spill in the Gulf of Mexico.
BP’s reputation has not been hit as badly in the UK as it has in the US following the oil spill in the Gulf of Mexico.
Banking brand Barclays has launched an online game set in a virtual city, aimed at attracting a younger demographic.
Doritos has made a commitment to crowdsourcing as a source for advertising following interest in its King of Ads competition.
Sainsbury’s has moved marketing director Gwyn Burr to a new customer service and colleague director role as part of an overhaul of its marketing department.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Octopus Energy’s CEO underlining the importance of marketing to the need to remove silos, it’s been a busy week. Here is my take.
Marketing leaders from Abel & Cole, Who Gives A Crap and Allplants share their trials and tribulations from working to become a sustainable brand.
Co-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect with those at the top of the business to drive the importance of its membership scheme.
For director of brand marketing, Sarah Mayall, the bank’s decision to hero its red hexagon logo is the “big win” of her time in role.