BSkyB has appointed Beattie McGuinness Bungay to handle the £8m account for its flagship channel Sky One, after dropping Wieden & Kennedy from the roster following disagreements over creative work.
BSkyB has appointed Beattie McGuinness Bungay to handle the &£8m account for its flagship channel Sky One, after dropping Wieden & Kennedy from the roster following disagreements over creative work.
Marketing leaders from Hovis and Bio&Me suggest the key to succeeding in today’s low-growth environment is to focus on the core while finding ways to drive incremental growth that will set the brand up for the future.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers asserting that ownership of all four Ps is the only way to “solve big challenges”, it’s been a busy week. Here is my take.
Marketers can use inclusive advertising to help drive progress in “healing divisions” while strengthening long-term brand building, according to a new report from Effie UK and Ipsos.
As part of an initiative to encourage SMEs to consider TV advertising, ITV will launch two new AI-generated TV ads from small businesses.