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Sainsbury’s sales slip as it focuses too heavily on ‘weak’ price message
Thomas HobbsSainsbury’s marketing is failing to connect with consumers if the latest brand tracking data is anything to go by.
‘Digital agencies forced to up their game as brands take more control’
Sarah VizardGrowing brand capability in and knowledge of digital marketing, as well as an increasingly technology-driven market, is putting digital agencies under increasing scrutiny, according to a new report.
Lidl’s marketing boss on how its new campaign stands out amid a ‘pattern of price-led’ messaging
Thomas HobbsLidl is calling on consumers to abandon popular FMCG brands, such as Cathedral City, Ocean Spray and Monster Munch, for its ‘better quality’ own-label goods as marketing director Arnd Pickhardt calls out rivals’ marketing for a lack of differentiation.
B2B skills gaps and John Lewis’s U-turn: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.
Brand has ‘never been more important in B2B marketing’, research reveals
Hannah RashbassDentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
It’s time for marketers to speak the language of finance, not the other way round
Martin DebooMarketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, Martin Deboo argues marketers are misguided in how they attempt to build understanding with finance.
UK watchdog accuses Google of abusing dominance in sector to gain unfair advantage
Grace GollaschAn investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.