Recommended
Suggested reading May 2016: a digest of new marketing literature
Mindi Chahal‘Emotion regulation and young children’s consumer behaviour ’ Young Consumers, Volume 17, Issue 2, June 2016 Researchers explore how children’s growing ability to effectively regulate their emotions influences their consumer behaviour. The authors use direct observations of children and a survey of parents about their child’s emotional development to give predictions of consumer behaviour. They explore […]
Unilever issues rallying cry to the marketing industry to ‘unstereotype’ gender portrayals
Sarah VizardUnilever admits marketing industry has been gripped by “inertia” in how it portrays men, women and families and is still succumbing to outdated stereotypes that are negatively impacting both society and business results.
Do marketers really need 100% viewability for digital ads?
Sarah VizardTwitter has introduced a new lower standard for the viewability of digital ads on its platform following requests from advertisers. The move comes despite widespread industry calls for 100% viewability and raises questions over it is really as effective as some marketers think.
Increasing volumes and B2B events: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From experiential and events being named B2B marketers’ main priority for brand investment to the inside story from Hovis’s first CMO, it’s been a busy week. Here is my take.
Junk food ad ban: Marketers say it will force brands to ‘think smarter’
Niamh CarrollBrands may have to become more creative in how they advertise or look to innovate to avoid being impacted by the ban on pre-watershed TV and paid-for online ads.
There’s still time to sign up for Marketing Week’s Mini MBA with Mark Ritson
Marketing Week ReportersMore than 30,000 people have taken part in Marketing Week’s Mini MBA series since launch, with the feedback overwhelmingly positive.
‘It’s old because it’s good, not good because it’s old’: Hovis’s first CMO on leading the brand
Niamh CarrollHovis, which was founded in 1886, is a brand blessed with a “treasure chest” of distinctive assets, says new CMO Mark Brown. His job is to deploy these in relevant way to drive demand for the brand.