Category data
BRANDS BOUGHT % buying Walkers Crisps66 Golden Wonder Crisps20 Hula Hoops14 Quavers11 McCoys/Sainsbury9 Monster Munch/Doritos8 Skips7 Tesco6 Nik-Naks/Smiths/Twiglets4 REASON FOR PURCHASE % agreeing The ones I always buy83 Caught my eye in the
BRANDS BOUGHT
% buying
Walkers Crisps66
Golden Wonder Crisps20
Hula Hoops14
Quavers11
McCoys/Sainsbury9
Monster Munch/Doritos8
Skips7
Tesco6
Nik-Naks/Smiths/Twiglets4
REASON FOR PURCHASE
% agreeing
The ones I always buy83
Caught my eye in the shop39
There was a good offer on the pack27
Wanted to try something new or different25
Saw them advertised on television23
Cheaper than the others22
Someone I know told me they were good18
AD AWARENESS IN APRIL
% buyers
Walkers Crisps62
Hula Hoops14
Golden Wonder Crisps13
Doritos/Quavers8
Monster Munch7
McCoys5
Skips5
Twiglets5
ADVERTISING EXPENDITURE 000s
BrandApril 95Annual spend
Walkers (incl Double Crunch) 11936607
Doritos4633255
Monster Munch4382576
Pringles2591737
McCoys2041638
Skips2151679
Quavers8421604
Twiglets151522
RANK ORDERS
PurchaseAdAnnual
penetrationrecallspend
Walers Crisps111
Golden Wonder 2311
Hula Hoops3210
Quavers447
Sainsbury5- McCoys575
Monster Munch763
Doritos742