Tesco claims it is winning share from Waitrose and M&S
Niamh CarrollTesco says it has made share gains from more premium retailers for nine consecutive quarters as consumers choose the supermarket for more “treat occasions”.
Tesco says it has made share gains from more premium retailers for nine consecutive quarters as consumers choose the supermarket for more “treat occasions”.
Bud Light’s brand health plummeted following the controversy surrounding its partnership with a transgender influencer, with consumers across the board now looking at the brand unfavourably.
Cannes should be seen as an opportunity to think bigger and break through the lines of marketing.
Vodafone’s youth focused brand has launched a campaign aimed squarely at Gen Z, shifting its focus away from millennials as it looks to better reflect today’s young consumers.
Performance-focused metrics top list of what marketers believe senior stakeholders want to see, with nearly 50% believing the board is too focused on ROI.
EE is now the flagship consumer brand for the BT Group, something which provided the impetus for it to go on a “journey” with the aim of redefining itself to consumers.
The brewer is now measuring its ability as a brand to help consumers have a good time to its suite of brand performance metrics.
The language of the boardroom means many things – and all of them are vital to any marketer looking to step up to the C-suite. Here we spell out the do’s and don’ts to help you be boardroom ready.
It’s hard to imagine Amazon as vulnerable. But after Covid, demand dropped while the costs of expensive fulfilment capacity set up during the crazy times continued. Almost a trillion dollars’ worth of turnover netted out a loss of $2bn in 2022. With this peril in the background, the advertising business, where Amazon sells access to […]
In an attempt to be a more “inclusive” employer, Kellogg is dropping its degree requirements for most areas in the business.
Increased marketing spend and innovation have helped the Coca-Cola brand return to the top 10 in Kantar’s most valuable brands list for the first time in 8 years.
Distinctive brand assets are widely seen as crucial in creating mental availability for brands, yet a new study classes only a small minority as truly distinct, suggesting brand codes are not being deployed to their full potential.
Amid a difficult environment, brands are faced with tough decisions regarding where they direct their marketing budgets.
Apple continues its reign as the world’s most valuable brand, according to Kantar’s BrandZ global top 100, but Amazon falls back to fourth.
Supermarkets have faced allegations of “profiteering” and failing to pass on price decreases to consumers amid the cost of living crisis, despite major investments into price and discounts from many of the big players.