Marketoonist on virtual reality
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
GroupM is predicting UK ad spend to grow 4.8% in 2023, ahead of the forecast laid out by the AA and WARC last month.
One marketer explores her journey of overcoming burnout and leaving her workplace of 21 years.
We arm you with all the numbers you need to tackle the week ahead.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the common pitfalls holding back creativity to brands bringing back old slogans, it’s been a busy week. Here is my take.
With marketing channels proliferating, a multichannel strategy is crucial to raising awareness and driving action throughout the funnel.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Escaping dependence on price promotions is a tough challenge, but it’s achievable with Mark Ritson’s systematic approach.
Jonathan Travers-Smith, founder and CEO of marketing agency Hot Pot China describes how to overcome some of the challenges for Western brands seeking to sell online into China.
Determined to engage a new generation of drinkers across a vibrant and rapidly evolving continent, Guinness opted for a blend of TV sponsorship, experiential, influencer marketing and outdoor to achieve its goals.
Consumer group Which? says Tesco’s Clubcard Prices deals are unclear and “could be breaking the law”, but even if Tesco is forced to make prices clearer analysts suggest it won’t have “any real negative impact”.
Brands such as Morrisons, Tango and Branston are bringing back slogans from their past, which they say still have resonance with consumers.
Heinz Beanz’s consideration and value scores have fallen as consumers switch to own-brand goods, YouGov BrandIndex data shows.
The craft and conditions to drive greater creative effectiveness were explored by experts at an event hosted by TV marketing body Thinkbox.
Zendesk is looking to move forward from its troubled takeover with a brand refresh and media investment which takes a forward-looking approach to tackling customer acquisition that puts mental availability high on the agenda.