P&O Ferries’ brand health continues to suffer 10 months after scandal
Molly InnesWhile few scandals have a strong lasting impact, P&O Ferries remains a long way off recovering its brand health after abruptly sacking 800 staff last year.
While few scandals have a strong lasting impact, P&O Ferries remains a long way off recovering its brand health after abruptly sacking 800 staff last year.
More of those working in finance describe their current relationship with marketing as neutral than ‘good’, according to exclusive research.
The broadcaster believes remaining in public ownership will allow Channel 4 to become “a power in the digital world.”
Boots enjoyed its biggest day for online sales on Black Friday, with ecommerce driving 23% of sales in November.
With sales up 23% in 2022 to £1.5bn, Greggs is confident its value for money proposition remains ‘highly relevant’ to consumers.
Brand marketing and demand generation are too often separated, which leads to misalignment and loss of impact. B2B marketers should look to ‘brand gen’ campaigns to unite them.
Despite sales rising 4.8% over the festive period, Next fears cost of living pressures could dampen consumer demand in 2023.
To build hype around the launch of its Sky Glass TV, Sky kicked off a year-long influencer campaign which doubled the benchmark for reach at 48 million.
Far from regretting returning to a previous employer, many ‘boomerang employees’ are finding renewed energy and motivation in making a comeback.
Industry bodies claim a decision to keep Channel 4 in public ownership would ensure certainty for advertisers, who value the broadcaster’s unique proposition.
Marketing will sit under the remit of new chief customer officer Sally Matthews, who is promoted from chief product officer.
From a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023.
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