Pricing: Marketers on the business case for behavioural science
Charlotte RogersRather than opting for blanket promotions and slashing prices, marketers are advised to tap into the power of behavioural science.
Rather than opting for blanket promotions and slashing prices, marketers are advised to tap into the power of behavioural science.
The views of the giver, not just the recipient, strongly influence how people perceive Christmas gifts, as do the price and packaging. Brands should take note.
Many B2B brands will be reducing ad spend as recession bites, but marketers must be more rigorous about measuring alternative channels such as PR.
The Advertising Standards Authority has revealed the top three most complained about ads of the year, but none were deemed to have broken any advertising rules.
Marketing Week has selected the top 16 marketing campaigns of 2022 and now it’s time to vote for your favourite.
By formalising their support for the Gold Standard and prioritising certified partners, advertisers are actively helping to build a more sustainable, effective and user-orientated digital ecosystem.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
After spending £45m on its launch campaign for ITVX this month, ITV CMO Jane Stiller says the broadcaster has even bigger plans next year.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.