Britvic plans further increase in marketing investment as profits jump
Niamh CarrollInvestment is particularly being made behind the Robinsons brand, which the business expects to be “challenged” by private label brands next year.
Investment is particularly being made behind the Robinsons brand, which the business expects to be “challenged” by private label brands next year.
Despite posting record results after five years of sustained growth and a successful brand turnaround, Camelot lost its bid earlier this year to renew its National Lottery licence in 2024.
First-time TV advertisers will need to see past stereotypes that it is costly, hard to measure and in decline. Here’s why those views are outdated.
CMO Julien Barraux is on a mission to find Unilever’s next billion-euro brand, as its ice cream brands enter a new era as their own business group.
Making mistakes is easy, it’s what you learn from them that matters. As the year draws to an end it’s time to reflect on what’s happened, take stock and look forward to 2023.
Reflecting on its community-focused tie-up with Vista, Liverpool FC claims to have “advanced massively” in the way it measures the effectiveness of its sponsorship deals.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
With advertised emissions up by more than 10% since 2019 there are three clear steps marketers need to take to help drive down the industry’s impact on the environment.
Older campaigns and intellectual property (IP) may be a brand’s “greatest and most neglected assets”, according to research from System1.
Machine learning helped the home improvement retailer develop personalised communications for its two target audiences – everyday consumers and the professional market.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Far from being seen as a disadvantage, marketers from WeightWatchers, UPS and Vista demonstrate why working in a range of sectors is a definite plus.
The drinks giant is joining forces with media agency PHD and the Brixton Finishing School to open up marketing to a new crop of diverse talent.