In a crisis, how do you create effective Christmas advertising?
Karen FraserThe most effective recent Christmas ads have addressed the context of ongoing crises while emphasising how the brand can help consumers still have a good time.
The most effective recent Christmas ads have addressed the context of ongoing crises while emphasising how the brand can help consumers still have a good time.
The talent development organisation is currently pursuing expansion across the Asia Pacific region for 2023, and is hoping to increase its impact across Europe and the USA.
The evolution from ABM (account-based marketing) to ABX (account-based experience) is far more significant than changing one letter on a client presentation. Done right, it can drive greater value from top customers and demonstrate the commercial impact of a marketers’ work, at a time when ROI has rarely been more important. The good news, though, […]
Pizza Hut and KFC owner Yum! Brands says it is feeling the impact of inflation more in the UK than in other European markets, with both brands seeing a decline in sales.
The broadcaster plans to unite all of its channels and services under the Channel 4 brand, with CMO Zaid Al-Qassab promising “one seamless experience” for viewers.
CFO Dave Stephenson claims the decision to “radically” adjust marketing expenditure is a key factor in the brand’s rising profitability.
The supermarket is also locking the price of more than 100 products to help customers manage the rising cost of living this festive season.
Forging a close bond with finance will be key if B2B brands are to weather the economic storm and come out fighting.
Tom Fishburne, aka the Marketoonist, has picked his top cartoons of the past two decades and now it’s time for you to have your say. Which cartoon will be crowned the winner?
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Trust is the most important element of consumers’ relationships with brands, and it’s created by using data responsibly to be relevant to them at every moment.
Marketers can’t control brand rejection but they can elevate awareness, so B2B brands should take charge of the levers they can pull to make their brand stand out.
Following the recent death of Red Bull cofounder Dietrich Mateschitz, our columnist breaks down the elements behind its and other notable brands’ marketing success stories.
We arm you with all the numbers you need to tackle the week ahead.
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