A design for life: How to make digital marketing sustainable
Marketing Week PartnerMarketers have a responsibility to integrate sustainable thinking across their whole discipline, acknowledging and reducing the carbon footprint of digital activity.
Marketers have a responsibility to integrate sustainable thinking across their whole discipline, acknowledging and reducing the carbon footprint of digital activity.
The drinks giant’s core strategy for dealing with the likely challenging economic environment in 2023 will be to “lean into growth”, its CEO has said.
To celebrate the Marketoonist’s 20th birthday, we asked its founder, Tom Fishburne, to select 20 cartoons that sum up some of the key moments in marketing over the past two decades.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Virgin Media O2 and Monzo reveal how de-siloing data and teams can optimise the customer experience.
Supermarket private labels increased their share of food sales from 35.8% in the second half of 2021 to 37% in the year to May 2022, according to new data from IRI.
As the economy continues to hang in the balance, should brands focus on growing their appeal to new consumers or rewarding existing customers?
Our marketing columnist experiences an epiphany on his couch that leads him to revise his opinion of Heinz pasta sauce and the state of modern marketing.
We arm you with all the numbers you need to tackle the week ahead.
The network is open to the 20,000 alumni of the Mini MBA in Marketing and Brand Management and offers monthly Q&As with Mark Ritson, as well as an online community and learning opportunities.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
UK brands are often accused of a lack of innovation, but is this fair? Marketers explain what they’re doing to stay relevant and drive growth.
It’s unrealistic to expect budgets to remain intact, so use data to demonstrate where your marketing is most effective and why share of voice is crucial to growth.
More than a quarter of brands intend to increase their workforce over the next three months, while 18% anticipate job cuts, exclusive data reveals.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketing’s relationship with finance in B2B to Asos’s admission it had not been spending enough on brand, it’s been a busy week. Here is my take.