Marketoonist on the fear of recession
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing leaders from Marketing Week’s Top 100 share how they personally deal with managing teams through times of uncertainty.
Jones’s departure follows mass redundancies at the group and the launch of a new strategy for its food and retail business last month.
In the first of our new series, A B2B Marketer’s Best Friend, we explore how the relationship between marketing and finance has evolved at software giant SAS.
From improving processes and rationalising agencies to getting to grips with media charges, there are ways all marketers can strip out costs without impacting output.
We arm you with all the numbers you need to tackle the week ahead.
On reviewing the mattress company’s data processes earlier this year, it became apparent that a lot of “assumption” had been built in, Calverley said at last week’s IPA Effworks 2022.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Over half a billon people are watching esports, while today’s social celebrities command audiences of millions that put Hollywood stars in the shade.
Robust measurement of effectiveness, teamed with a dedicated comms plan aimed at the wider business, could help marketers build the business case for investment in tough times. Why then are brands choosing not to share?
Looking to accelerate its transformation from a reliance on catalogues to a fully digital ecommerce approach, Studio Retail used data and modelling to discover how customers could be more effectively reached through digital and TV marketing.
The ad-supported plan will cost subscribers £4.99 per month when it launches in the UK on 3 November
Athletes are increasingly in demand for brand endorsements, which means marketers need a complete view of the talent market to seize the right opportunities.
WFA global diversity ambassador and Beam Suntory head of media, Jerry Daykin, wants brands to treat their DE&I work with the same seriousness they would a company-wide digital transformation.
Freed from the shackles of its former parent company, Haleon is turning around its approach towards efficiency and effectiveness in marketing.