Premier Foods’ CMO on the need to ‘redefine’ ROI
Charlotte RogersMarketing boss Yilmaz Erceyes advises his peers to reframe the conversation about return on investment to “diffuse the tension” between how marketers and CEOs define success.
Marketing boss Yilmaz Erceyes advises his peers to reframe the conversation about return on investment to “diffuse the tension” between how marketers and CEOs define success.
A quarter of marketers responding to Marketing Week’s Language of Effectiveness Survey say a lack of data capability is holding back their effectiveness efforts.
The government is yet to confirm it is reviewing planned HFSS rules, a situation which only adds to the uncertainty felt by affected businesses, say industry bodies.
Many companies are eager to explore investments in the metaverse, but what is the best way to go about it?
In the latest episode of Marketing Week’s podcast series, M&S Food’s Sharry Cramond and Lucky Generals founder Andy Nairn discuss why now is the time to address the taboos surrounding social class and ask what marketers are doing to take accountability?
Santander is using data to introduce a number of measures to help customers manage the cost of living crisis and reach its lofty goal of building love for the bank.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Greggs sliders, Tony’s Chocolonely ice cream, KFC bucket hats. Collaborations have certainly grabbed attention in recent years, but what’s in it for the brands themselves?
Most marketers claim to only measure effectiveness on an ad hoc basis, with just 13% of brands investing in ongoing tracking. But, is it possible to measure too often?
Marketing Week’s exclusive Language of Effectiveness Survey reveals almost 7% of brands aren’t measuring marketing effectiveness at all, while nearly half of marketers believe their CEO is “too focused” on ROI.
Rather than making “big public displays”, brands should look internally to consider how the loss of the monarch is affecting their staff.
Following the death of Queen Elizabeth II, the industry is pausing plans and suspending advertising in tribute to the UK’s longest-serving monarch.
Britvic wants to tackle today’s economic challenges head-on, says commercial growth director Bruce Dallas, using innovation to explore new categories and markets.
Most respondents (71.8%) to Marketing Week’s Language of Effectiveness Survey claim their brand needs to expand its suite of marketing effectiveness analysis.