Anxious dreams, social advertising, market research: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
By focusing on long-term brand building over short-term ‘Bat-Signal’ marketing, UKTV has been able to grow the share of some of its key channels by a “very significant” amount.
Since joining Blackstone from Droga5 last summer, Jonny Bauer has been on a mission to enhance the strategic muscle of brands across the private equity firm’s portfolio.
TikTok has become a key driver, not just of reach and awareness, but also conversions and sales, which is seeing it take a core role within brands’ ecommerce strategies.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the Lionesses’ historic Euros win to the looming recession, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
Data suggests creating assets specifically for each channel is more effective than repurposing them, so podcasts and streaming platforms shouldn’t look to radio and TV for their ad formats.
Expedia says it is bucking the norm for travel booking firms by focusing on growing customer lifetime value and retention over chasing individual transactions online.
The bookie is looking to build on “strong foundations” with a new campaign focused on ramping up excitement ahead of the World Cup in November.
The marketing and digital teams at the fast-food business have been collaborating to drive progress in areas including loyalty and delivery.
A strategic approach to employee experience is fundamental to brands excelling at customer experience, new research by Marketing Week, Zone and Cognizant has found.
A commitment to data, combined with the campaigning spirit of the Obama administration, helped the marketers behind the London 2012 Olympics build a lasting legacy.
Taco Bell saw strong international system sales growth of 31% during the second quarter. On the other hand, KFC sales faltered in the UK, declining 8%.
Just Eat increased investment in its brand over the first half, including the launch of its Katy Perry fronted campaign and UEFA sponsorships.
One of the “biggest hurdles” for the hotel giant behind Holiday Inn and Crowne Plaza is customers don’t realise its 17 brands are connected, says vice-president of masterbrand strategy Connor Smith.