Global marketing investment to grow 30% by 2025
Cerys HollidayNew data shows a post-Covid rebound in marketing spend is underway, with growth to accelerate over the next three years. However, UK growth will be among the slowest.
New data shows a post-Covid rebound in marketing spend is underway, with growth to accelerate over the next three years. However, UK growth will be among the slowest.
Customer-centricity is about much more than customer analysis. At the DX Summit, senior marketers across energy, sport, media and automotive pointed to the values that keep customers – and employees – engaged.
In the last two years, the digital ecosystem has changed drastically, as has the way customers engage and interact with digital platforms. Yet currently too few companies are managing to keep up and reflect this ‘new normal’. So, what’s the solution?
With 11% growth in ‘sustainability’ as a skill for marketing jobs in the past year, do marketers have the right skills to thrive in the green economy?
Volvo Group’s chairman Carl-Henric Svanberg says companies need to think about what the new “world order” will look like as a result of the war, but he is in “no doubt” it will accelerate the green transition.
The cosmetics retailer plans to strengthen sales with five new priorities, including a revamp of its store estate, more “meaningful” campaigns, and re-engaging with customers through events and YouTube.
Subtle signals can create positive perceptions of your products, without needing to hammer home their benefits in less trusted advertising messages.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
If marketers want to create digital campaigns that resonate with the right consumers, then context – be it ad placement, targeting or creative – is crucial.
Just two years old and boasting a 10 million-strong waiting list when its invite only model ended, Clubhouse is on a mission to lead the surging social audio market, explains head of global marketing Maya Watson.
New regulations will force the likes of Paddy Power, Coral Racing and BetVictor to rethink their advertising partnerships with high profile sportspeople and reality TV stars.
All marketers will know the frustration of customer databases that do not align. When planning global campaigns, the answer is redefining key customers and using global tools to understand and target them.
We arm you with all the numbers you need to tackle the week ahead.
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Customer research can help brands find new narratives that drive engagement, leads and sales, as delegates heard at the Festival of Marketing.