Who will win the battle for loyalty?
Matthew ValentineWith loyalty schemes being either launched or revamped in growing numbers, the more consumers see of best in class propositions the more brands must fight to meet their expectations.
With loyalty schemes being either launched or revamped in growing numbers, the more consumers see of best in class propositions the more brands must fight to meet their expectations.
Brands should look first at how their business and people are impacted by social and geopolitical issues, and only speak publicly when their actions are already making a difference.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From global brands suspending operations in Russia to calls for greater workplace flexibility, it’s been a busy week. Here is my take.
Global brands including Coca-Cola and McDonald’s have now suspended operations in Russia, while three in four advertisers have reduced or cut ad spend since the war began.
To create a more effective and sustainable agency marketplace, marketers must be the ones to accelerate change.
The firm is promising further “significant investment” this year in areas including digital services, shop refurbishment, value and revenue diversification.
Managing director of Marketing Week’s 2021 Brand of the Year, Paula MacKenzie outlines why strategic, undeniable and fame-generating ideas help KFC attain higher levels of creativity.
Building brand partnerships, CRM and publisher ecosystems are all crucial for when third-party cookies disappear. Don’t expect to achieve them overnight.
The second largest spender among online-born businesses was Compare the Market at £60.3m, followed by Vinted, Google and Deliveroo.
Phoenix Group hopes its new endorsed brand architecture will enable its six brands to grow in their markets, supported by a more purposeful corporate brand.
A new marketing strategy backed by celebrity and designer partnerships, social media and a “fan” first mentality have helped Crocs more than double its revenue to almost £2bn since 2015.
In the first episode of a new series, three marketing heavyweights make their case for the marketing buzzwords, theories and jargon that must be banned from marketing – which do you want to see consigned to Marketing Week’s Room 101?
Domino’s plans to up marketing spend and invest around £20m in its digital acceleration over the next three years, as it looks to create “sustainable growth” for the business.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Evolutions in consumers’ values, as well as how they interact with technology today, are among the driving forces behind 2022’s key marketing trends.