Greggs doubles down on digital and evening trading following profit boost
Michaela JeffersonGreggs says it has emerged from the pandemic as a “stronger and better” business, posting a 34% increase in pre-tax profit compared to 2019.
Greggs says it has emerged from the pandemic as a “stronger and better” business, posting a 34% increase in pre-tax profit compared to 2019.
Marketers from three hard-hit sectors share the lessons they learnt during the pandemic.
Rather than hiding their career breaks or “levelling down” their expectations, female marketers returning to the workplace are finding renewed confidence and the ability to thrive.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
M&S, Next, Superdry and PizzaExpress have all announced their intentions to move away from a culture of sales and discounting as a means of driving sales, as post-Covid demand offers the perfect moment to transform consumer expectations.
While brands struggle to define what they mean by hybrid working, they could be missing out on a wealth of talent in search of meaningful flexibility.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the challenge of marketing during times of war to getting pricing right, it’s been a busy week. Here is my take.
Amid a global crisis, KFC saw a once-in-a-lifetime opportunity to flaunt its slogan in a way that would boost word of mouth by over 3,800%.
Brand marketing creates more financial value than short-term performance marketing – the sooner B2B marketers flip their perspective and start allocating budgets accordingly, the better it will be for everyone in B2B.
With statistics suggesting 60% of product relaunches fail, what does success look like and which brands are getting it right?
The agenda for the Festival of Marketing: Transform is now live, with more than 80 speakers from brands including M&S, Unilever, Starling Bank and Channel 4 taking part.
Amazon became the UK’s top advertiser by spend in 2021, overtaking Procter & Gamble and Sky, who came in second and third respectively.
Just Eat’s loss after tax widened dramatically over 2021, from €151m (£126m) to a little over €1bn (£833m). However, the business says the significant investments it made over the pandemic have set it up to achieve profitability.
The chocolatier claims its “brand appeal and direct marketing skills” have helped the business grow both sales and profits, with its DTC model proving to be a “huge advantage”.