Three ways to shape customer relationships in the new age of experience
Marketing Week PartnerCustomer needs are ever-evolving, and businesses need to be adaptable and customer-centric in order to avoid being left behind.
Customer needs are ever-evolving, and businesses need to be adaptable and customer-centric in order to avoid being left behind.
Jim Shearer takes over from Sarah Koppens, who helped steer the business through two years of growth and attract 2.4 million new customers during the first Covid-19 lockdown alone.
Increased marketing investment behind Coty’s key beauty brands has resulted in a “true turnaround of the business”, with revenue up 12% over the second quarter.
With M&S four years into its transformation plan, the business says now is the “perfect time” for its two marketing teams to begin collaborating in a significant way again.
Exclusive data reveals team restructures accelerated last year, as companies of all sizes grappled with how to make their marketing team fit for the post-Covid reality.
As the rate of team restructures ramps up and specialisms are added with greater frequency, how are brands resourcing to meet the challenges of 2022?
With statistics revealing a record 32.9 million people in the UK watched women’s sport in 2021, broadcasters and brands have a significant role to play in helping the sector achieve its £1bn goal.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The in-house studio is designed to boost agility and will play a key strategic role in supporting Britvic’s wider ambitions of improving customer centricity and accelerating digital.
Marketing Week’s exclusive analysis reveals a stark ethnicity pay gap that could be holding back the earning potential of ethnically diverse marketers at all levels of seniority.
We arm you with all the numbers you need to tackle the week ahead.
A focus on people, process and technology allowed the government-owned bank to reduce accessibility issues by 96%.
The pandemic-driven acceleration of B2B marketing transformation has undoubtedly raised expectations for digital engagement. In this podcast we examine what the B2B buyer journey looks like now and where it could go in 2022 and beyond.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The key to getting buy-in for UX is to present the strategy on management’s terms.