Marketoonist on the shiny new NFT syndrome
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
GlaxoSmithKline (GSK) will be splitting into two businesses later this year, with a new leadership team appointed to run the consumer division as its own company.
Highlighting how having ‘no fixed address’ can exclude people from society, HSBC teamed up with Shelter to tackle the financial exclusion faced by the homeless community.
The supermarket has made the decision to close all 13 Aldi challenger stores, but will continue selling Jack’s branded products to independent convenience stores via Booker.
Marketers from Asahi, Danone and Credit Suisse agree that overly long-term goals and talking rather than taking action can do more harm than good.
The campaign will highlight M&S’s entry price point products across its homeware business, from £1 face towels to £7.50 duvet covers.
From the level of influence marketers have in their business, to the data skills gap and acceleration of restructures, the 2022 Marketing Week Career and Salary Survey reveals how teams and hiring priorities are evolving.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As exclusive Marketing Week data reveals almost a third of marketers have seen their strategic role elevated over the past year, could a combination of performance during the pandemic and greater accountability be making the difference?
Like many products before it, Wordle has driven desire by limiting its volume – something all marketers should feel confident to try out.
The 2022 Marketing Week Career and Salary Survey reveals marketing is becoming better appreciated for its strategic role in business, suggesting marketers’ contribution during the Covid crisis and wider effectiveness push is paying off.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketing funnels to the search for talent, it’s been a busy week. Here is my take.
Marketers might need to rethink how they talk about funnels with the wider organisation if they are to gain the most traction.
Marketers are often preoccupied with practical challenges, but also need to address questions of vision that start with ‘why?’ and ‘what if?’.
According to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.