L’Oréal’s global talent acquisition lead on what makes a modern marketer
Molly InnesData-driven, savvy, creative – these are just some of the qualities L’Oréal wants from its marketers, says Micheal Kienle, global VP of talent acquisition.
Data-driven, savvy, creative – these are just some of the qualities L’Oréal wants from its marketers, says Micheal Kienle, global VP of talent acquisition.
Following months of research, 240-year-old bank BNY has rebranded, the latest move in its transformation to be seen as more “modern” and “innovative”.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Paddy Power-owner wants to avoid teams marking their own homework as it forges a new centralised marketing function.
Jill Hood was appointed as funeral plan provider Golden Charter’s CMO last month and is on a mission to “simplify” the sector and engage younger consumers.
It’s difficult to boil down broad issues into a few words, but the best slogans offer promise while letting the public form their own interpretation.
Attracting new, younger global audiences from different demographics is a priority for the tennis championship, explains marketing director Usama Al-Qassab.
We arm you with all the numbers you need to tackle the week ahead.
Despite the name, social media makes people less connected with their communities. Brands should focus more on bringing them together in the real world.
From swiping right to swinging bras, brands including Tinder and Lemonade Dolls have been making an effort to get people to vote at the general election.
Forget FOMO, could fears someone might derail the strategy be dragging marketers into unnecessary meetings leading to confusion, unclear decision making and burnout?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From McDonald’s CFO asserting the importance of marketing to its business growth to Mark Ritson declaring creativity is overrated at Cannes, it’s been a busy week. Here is my take.
Retail media is growing fast but there are watchouts brands must be aware of before jumping in full steam.
Women’s Aid is looking to raise awareness of the “epidemic of domestic abuse” ahead of the general election, with its ‘No More Years of Hurt’ Euros campaign.
EE launched its biggest brand campaign in a decade last year after transitioning from mobile business to a broader service-led model, which its marketing boss says is driving consideration, awareness and purchase intent.