Marketoonist on labour shortages
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
When it comes to hiring, skills are less important. Instead focus on mindset, character, attitude and a ‘batteries included’ mentality that means they are up for the challenge and able to get things done.
After three rounds of voting we now have our two finalists.
New research from the Chartered Institute of Marketing suggests marketers are failing to keep up as marketing technologies and social media platforms innovate “at pace”.
Marketing Week columnist Harry Lang shares an excerpt from his recently published book, Brands, Bandwagons & Bullshit, a guidebook for young professionals embarking on careers in marketing, advertising, PR and media.
Having launched a world first Level 7 apprenticeship in data science and AI for the retail sector, Marks & Spencer firmly believes in the power of apprentices to drive business forward.
2021 has been a difficult year to read. The mood and sense of optimism dictated by lockdown and lockdown easing, and punctuated by supply chain issues, price pressure and economic capriciousness. All mixed with stolen moments of possibility and opportunity.
With just over a week left to go until Christmas, Marketing Week shares its take on this year’s Christmas stars and festive flops.
Confirmation bias makes it difficult to persuade people who don’t want to change, but experimental evidence shows three effective ways to overcome this.
What do Sir John Hegarty, Jan Gooding and Reach’s Andrew Tenzer want to see eradicated from marketing?
After two rounds of voting we now have four semi-finalists. Vote now to ensure your favourite makes it through to the final.
Inflation and developing news surrounding the Omicron variant has hit consumer confidence, as this month’s GfK data shows drops in major purchase intentions, personal and economic outlooks over the next 12 months.
The two brands explained how they use data to match the audience to the message, speaking on the ‘Marketing That Matters’ podcast.
Tom Wallis joined Gousto when it was a relatively unknown brand and established a marketing team from the ground up that has grown and evolved as the business has expanded.
Every sector has a blind spot in the experience that brands offer, and by addressing it you could gain a real competitive advantage.