Marketing with a memory creates customer experience success – here’s how
Marketing Week PartnerGreat customer experience takes years to get right and starts well before the purchase, with the right data foundations.
Great customer experience takes years to get right and starts well before the purchase, with the right data foundations.
Tag CEO, Andria Vidler, reflects on another unusual year for the industry and the effect it has had on production, and looks towards the future as we head into 2022, while Tag’s experts explain what defined the last 12 months and what the next year is likely to hold in store.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Departing Purplebricks after just over a year as CMO, Carter will assume the newly-created role at Dunelm, reporting directly into CEO Nick Wilkinson.
Consumers’ shifting buying behaviours present a commerce landscape that’s constantly in flux, meaning brands regularly have to reassess their sales and promotional channels.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
In an open letter to the industry, GfK CEO Peter Feld explains why radical, evidence-led change is required to adapt to consumers’ shifting attitudes and behaviours.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
Consumer behaviour has markedly changed in the pandemic but have marketers’ methods kept pace? More sophisticated use of location insight will make brands’ marketing more relevant and effective.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.