Synthetic data is as good as real – next comes synthetic strategy
Mark RitsonAI customers can now deliver a 95% match to real survey results, which will ultimately feed a fully automated process of marketing strategy and execution.
AI customers can now deliver a 95% match to real survey results, which will ultimately feed a fully automated process of marketing strategy and execution.
Starling’s focus on delivering “great experiences” to its customers is setting it apart from rivals, says interim CEO John Mountain.
Travelex’s digital transformation has seen the foreign exchange brand try to bridge the gap between traditional cash bureaus and neo-banking.
Despite being the pioneer of the opt-out email around sensitive occasions, Bloom & Wild will no longer do so after hearing overwhelming feedback from its customers.
A new alliance aims to connect under-represented young people with career opportunities in the marketing industry.
Both brand building and performance advertising are vital for growth, but it’s a mistake to try to do two jobs at once, argues effectiveness expert Les Binet.
Parent company Flutter Entertainment wants to put safer gambling at the core of its business, claims marketing boss Gareth Maritz, as the firm kicks off a transformation agenda.
The drinks giant’s new partnership with Absolut is taking a different creative approach focused on easing a ‘tension’ arising in Gen Z and millennials.
Long associated with rugby via its Six Nations tie-up, Guinness has inked its first global partnership in football.
Despite the temptation to start a new role by shaking things up, focusing on “customers, culture, company and competitors” might be a smarter way to make a mark.
Apple hits a new milestone by becoming the world’s first trillion-dollar brand, according to Kantar’s BrandZ global top 100, as tech brands drive growth overall.
A new comprehensive study into the science of loyalty reveals key drivers of consumer behaviour, highlighting how marketers can succeed in the “phenomenally hard” task of engendering loyalty.
Belief that investment in brands fuels performance is something that Diageo has embedded from the very top of its business down, says vice-president and global head of marketing effectiveness and embedded analytics, Gina O’Halloran.
A former marketer at Unilever, Reckitt and Dyson, Rachel Exton embraced the possibilities of a sideways career step to supercharge her marketing mission.
Amid a declining diet yogurt category, the dairy brand hopes a new product, design and campaign will unlock growth opportunities in the segment.