Three ramps up ‘single-minded pursuit’ of brand strategy
Matthew ValentineConsistent use of a “red thread” of brand identity is bearing fruit for the brand, says director of marketing Aislinn O’Connor.
Consistent use of a “red thread” of brand identity is bearing fruit for the brand, says director of marketing Aislinn O’Connor.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the marketing effectiveness agenda stalling to marketers overestimating their chances of achieving brand loyalty, it’s been a busy week. Here is my take.
Ahead of the launch of the Euros this evening, ‘No More Injury Time’ from the National Centre for Domestic Violence and Solace, aims to draw attention to the 38% rise in abuse when the England men’s football team loses a tournament.
The UK’s largest supermarket saw “strong” volume growth in its most recent quarter and is taking market share from both premium retailers and discounters, it said.
The brand is launching its “biggest-ever” campaign with the goal of driving sales and reaffirming its status as an “iconic” UK brand.
The Asian airline is investing in marketing again as part of its longer-term mission to boost awareness and consideration post-Covid.
In a business environment dominated by short-term pressures, restructured teams and squeezed budgets, have we passed peak effectiveness?
Exclusive Marketing Week data finds fewer marketers feel more attention is being paid to proving the effectiveness of their work.
Ahead of the UK General Election next month, Marketing Week rounds up the key takeaways for marketers from the four main political party manifestos.
AI customers can now deliver a 95% match to real survey results, which will ultimately feed a fully automated process of marketing strategy and execution.
Starling’s focus on delivering “great experiences” to its customers is setting it apart from rivals, says interim CEO John Mountain.
Travelex’s digital transformation has seen the foreign exchange brand try to bridge the gap between traditional cash bureaus and neo-banking.
Despite being the pioneer of the opt-out email around sensitive occasions, Bloom & Wild will no longer do so after hearing overwhelming feedback from its customers.
A new alliance aims to connect under-represented young people with career opportunities in the marketing industry.
Both brand building and performance advertising are vital for growth, but it’s a mistake to try to do two jobs at once, argues effectiveness expert Les Binet.