Growing market share ‘most important job’ for marketers
Ellen HammettExclusive Marketing Week data also reveals only a quarter of marketers see growing profit margins through price as the most important part of their remit.
Exclusive Marketing Week data also reveals only a quarter of marketers see growing profit margins through price as the most important part of their remit.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From marketers focusing on “digital vanity metrics” to the hallmarks of an effective leader, it’s been a busy week. Here is my take.
Jubel has rebranded to dial up its “cut through” asset, while aiming to create a brand palette focused on delivering “flexible” consistency.
The ‘Reach our Readers’ platform invites the media and marketing industry to engage with the publisher’s 22.4 million readers globally.
From being genuinely inquisitive and strong communicators, to having the stamina for rigorous analysis, what capabilities do effective marketing leaders require?
The owner of fashion brands Simply Be and JD Williams plans to significantly scale marketing spend over the next year in a bid to build its brand.
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere.
AI’s strength is automating high-volume, short-term marketing activity, which means social media could become a cesspool of synthetic content.
The premium athleticwear label has been investing in brand building to boost awareness and customer acquisition, as it eyes improvements to its speed-to-market.
Promoting the power of regenerative farming, Wildfarmed has evolved from selling flour to bakeries to getting its bread onto supermarket shelves.
Investment in martech is bouncing back after a period of cuts and uncertainty, with a clear focus on first-party data and advanced attribution, new research reveals.
UN Secretary-General António Guterres says advertising and PR companies have “aided and abetted” fossil fuel firms to “poison” the planet.
Hailing the company’s “laser focus on low prices”, CEO Alex Russo says the value retailer has no interest in retail media.
Apprenticeships are becoming a politicised issue, with Labour criticising the “failed” levy and the Tories slamming their rival’s plans. What can businesses expect?
After almost two decades at the drinks giant, Kaplan is stepping aside to pursue new opportunities.