Marketers forced to take on more responsibility without an uplift in pay, survey finds
Josh StephensonExclusive data from Marketing Week’s 2024 Career & Salary survey shows marketers are increasingly overworked and underpaid.
Exclusive data from Marketing Week’s 2024 Career & Salary survey shows marketers are increasingly overworked and underpaid.
With brands under pressure to grow and align sales and marketing, could hiring a chief revenue officer be the answer?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the explosion of Crosta & Mollica to Premier Food’s plan to drive volume growth, it’s been a busy week. Here is my take.
Mars introduced a tool that uses “behavioural philosophy” to predict the impact of creative in driving sales in 2020, part of its eternally evolving effectiveness effort.
All five measures that go towards GfK’s Consumer Confidence Index increased in January.
On the Beach CMO Zoe Harris says a ‘decommoditised’ brand is helping the business’s marketing spend work harder.
Competing priorities will hold you back in this time of budget pressure and economic stagnation, so focus only on creating an offer that meets customer needs.
The full year spend for 2023 is forecast to increase by 6.4% to £37bn, according to the Advertising Association and WARC with further growth tipped for 2024.
Brands and agencies are already using GenAI and AI in myriad ways, from segmentation to creative testing, and from media planning to measurement.
Crosta & Mollica’s top marketer believes the brand has “punched above its weight” in terms of growth so far but it is now looking to invest to drive brand awareness further.
Celestyal is investing €2.5m in doubling its marketing team from six to 12 in order to build brand awareness and drive the boutique operator to the next level.
The consumer goods giant is committing to further investment in marketing efficiency as it seeks to drive category growth in beauty and home care.
Increased prices have played a significant role in Premier Foods’ sales growth in recent years. This boost is now fading, but the business is confident in its formula of brand investment and innovation to drive continued success.
Primark owner Associated British Foods says the business spends “every day… worrying about whether we got the right price points”.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here