Currys CEO says brand focus has led to ‘consistently improving’ customer confidence
Chris SutcliffeCurrys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland.
Currys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland.
As job titles and responsibilities for top marketers continue to change, CMOs from Marketing Week’s Top 100 discuss how they’re navigating the shift.
A net balance of 14.7% of companies made upward revisions to their marketing budgets in the fourth quarter of 2023, the highest recorded by Bellwether in nearly a decade, despite the challenging economic environment.
The electronics company is highlighting its innovation heritage in a campaign aimed at owning a new category of artificial intelligence-powered products, a move that sees it dial up its brand credentials to drive consideration.
Virtual production helps brands to cut the costs and environmental harms of video shoots, without compromising on the creative possibilities.
Five top marketers from a range of businesses share their outlook for the future of marketing leadership, from struggles with role fragmentation to the need to be deep collaborators.
New data from LinkedIn reveals chief revenue officers and growth marketers are among the roles most in demand as brands eye up growth in the upcoming year.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Co-op, which introduced member pricing last year, will now abandon its rewards-based system in favour of focusing on “much more rewarding” exclusive discounts.
The online supermarket has revealed increases in active customers and volume growth following a step change in marketing strategy.
Using the right tools to simplify the creative process can make the difference in delivering effective, timely campaigns, now that teams can work together from anywhere.
Investing in detailed audience insight helped ITV segment its first-party dataset to fuel the launch of streaming service ITVX.
On the Beach’s CMO Zoe Harris has been on the firm’s executive board for over a year, which she says has encouraged her to look further ahead at the longer-term opportunities and allowed her to get inside the heads of investors.
We arm you with all the numbers you need to tackle the week ahead.
As 2024 gets up and running, I outline some of the key challenges marketers are facing, offering my view on what they mean for you and the industry. From the need to bolster marketing’s influence to the hunt for sustainable growth, it’s going to be a busy year. Here is my take.