TSB’s ‘The elephant in the room’ voted your marketing campaign of 2023
Marketing Week ReportersThe bank’s mascot-led campaign defeated Guinness in the final to take home the grand prize.
The bank’s mascot-led campaign defeated Guinness in the final to take home the grand prize.
Do marketers need to specialise at the beginning of their careers? What are the chances of promotion in 2024? Here’s what to expect for the job market in the next 12 months.
As the year comes to a close, our columnist announces her ‘award’ winners for 2023.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
In the latest episode of Marketing Week’s podcast series, Boots’ chief marketing officer and Marketing Week’s Marketer of the Year Pete Markey discusses the importance of being choiceful, his approach to career management, breaking silos and how to avoid being ‘typecast’ as a marketer.
Just two remain in the battle to be crowned Marketing Week’s campaign of the year 2023. Vote for your favourite between TSB and Guinness.
As we look forward to the year ahead, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviours, approaches, attitudes and practices should be reconsidered, ramped up and maintained.
2023 was a year to forget, according to recruiters and job seeking marketers alike. From longer hiring processes to more interim roles and a focus on AI, here’s what senior marketers can expect in 2024.
The optical retailer relied on research to help drive a 22.9% increase in sign-ups to its contact lens service.
We arm you with all the numbers you need to tackle the week ahead.
David Hills is looking to a simplified structure, and more straightforward messaging to communicate its “uncompromising value”.
As we approach the end of year, I look back at the key stories that have defined the industry in 2023, offering my view on what they mean for you. From tensions with finance to searching for growth, it’s been a busy year. Here is my take.
Every wasted ad click contributes to carbon emissions, so brands must make sustainable media a higher priority in the coming year.
Optimism is in short supply as marketers face up to another year of constrained spend – but where that spend will be directed is ever-evolving.
Google’s AI-powered search engine is currently an ‘unknown risk’ but because it is unknown marketers need to plan for the potential outcomes.