Synthetic data is suddenly making very real ripples
Mark RitsonReady for the era of synthetic data? The implications for strategy and execution could be significant if marketers are willing to look long term.
Ready for the era of synthetic data? The implications for strategy and execution could be significant if marketers are willing to look long term.
A roundup of some of the key insights from our partners at this year’s Festival.
We arm you with all the numbers you need to tackle the week ahead.
Adam Zavalis is joining the UK’s third-largest supermarket chain off the back of two stints at challenger brand Aldi.
The price of TV ads has risen much quicker than the price of other channels over the past few years, while viewing has also declined, meaning it could be time for brands to change the channel.
The perennial problem for any whisky brand is how to attract new customers. As the category continues to recover from a post-Covid slump, three whisky brands tell us how they are looking to grow the market through a younger audience.
Data from IPA Bellwether shows a consecutive drop in the percentage of firms looking to hire in the next three months.
England Rugby has launched a long-term brand platform in the hopes of doubling participation in rugby union for girls aged nine to 18.
The latest GfK consumer confidence barometer has dire implications for UK marketers, as the British public seeks to save rather than spend.
Tesla has embarked on a series of price cuts since the beginning of the year, however CEO Elon Musk says this has not been enough to drive demand.
Nestlé has forecast a strong Q4 performance on the back of pricing increases and increased marketing activity, but questions around its growth in key areas remain.
The streaming company is raising prices and cracking down on password sharing as it attempts to build out an advertising business.
EE is in the process of shedding its telecoms label, with a rebrand aimed at making it the UK’s biggest subscription business.
The company will maintain advertising and promotional spend at a ratio of 16% of its net sales, as it seeks to ‘dynamically optimise’ this budget through effectiveness tools.
NatWest is increasing its investment in TikTok, as it seeks to use social media to attract wider range of consumers where they look for information.