It may be facing criticism over its innovation pipeline but Apple has usurped Coca-Cola for the first time in 13 years to top a list of the world’s most valuable brands.
In marketing services journalism as much as among marketers themselves, there is a tendency to focus on the new media channels at the expense of the traditional.
Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe.
Click here to see a bigger version of the infographic above
New methods of financing business not only help brands to launch or grow, they also enable marketers to get closer to customers.
Affiliate marketing can help struggling publishers to generate income from online media and provide brands with a platform to reach and engage with new audiences.
Royal Bank of Scotland and Natwest are trying to nab customers from rivals by tempting them with a scheme that gives them cashback or rewards when shopping with their debit cards at participating retailers.
As consumers increasingly look for tailored products and services, brands are moving away from a ’cookie-cutter’ approach and adapting according to location.
With guidelines on the way, cosmetic surgery providers are finding new ways to market their services.
Click here to see a bigger version of the infographic above
Sainsbury’s Alex Owens reveals how the retailer uses insight to help the brand.
How do you know if your chief executive is crap? It’s a question rarely asked by those further down the organisational ladder – especially humble marketers. The combination of corporate culture, dissonance reduction and internal propaganda usually befuddle most employees into believing that their ultimate boss is an amazing, charismatic genius who can do no wrong.
Mini has kicked off its latest UK campaign which aims to position its relationship with its customers as ”Not Normal” by sourcing images of customised Minis from vehicle owners to be posted both online and on digital poster sites.
Email marketers have a lot of things going for them.
Marmite is back on TV screens after a two years with a tongue-in-cheek advert created to spoof animal rescue documentaries.