Ikea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture.
Brands have long turned to so-called YouTube stars hoping to be handed a formula for viral success only to be frustrated in their search. Kellogg’s, Chevrolet and Cadbury are among a small group of brands now going a step further and co-creating content with the platform’s top talent in a bid to access millions of potential advocates for the budget of Beyonce’s hair products.
Three is following up its popular dancing Shetland Pony ads with a spot featuring a real-life pug dog wearing a knitted party hat in a campaign that marks the first time the mobile operator has spent significantly on promoting its pay-as-you-go deals.
Budweiser has launched a stylish black and white TV advert starring Jay-Z to mark the launch of its first global music campaign.
O2’s call to arms for the nation to be ‘more dog’ proved the popular ad on YouTube in July, while excitement following the arrival of the Royal baby helped Carling score a viral hit.
Brands are increasingly putting resources behind social media activity in response to consumers who use it as a key channel to communicate with them. Marketing Week brought together seven executives with social media as part of their remit to discuss how they justify the spend in terms of both time and money.
Direct marketing has had a lot of bad press of late. Almost every day in the early part of the summer we were presented with stories of rogue telemarketers and SPAM texters and their nefarious ways.
Coca-Cola GB has launched an advertising push to try and prove its drinks can be incorporated into a balanced diet as part of ongoing efforts to tackle criticisms it is not doing enough to curb nationwide obesity levels.
Direct marketing chiefs are looking to reassure the public that not all telemarketers are rogue operators making nuisance calls by developing an accreditation scheme that will be awarded to companies that meet industry standards of ethical practice. The move comes as the chairman of the all-party group on nuisance calls pressures the Government to introduce additional measures to block calls and text messages passing over UK telephone networks.
HTC has launched an epic, special effect-ladened TV ad starring Ironman actor Robert Downey Jr. as part of a $1bn brand campaign designed to turnaround its recent fortunes.
Ebay is to share data with high-street retailers, which will enable employees in bricks in mortar stores to see information about the shopping habits of individual customers in real-time.
John Lewis has launched its first TV campaign for its home insurance products, designed to “standout” in the crowded insurance market with its emotional messaging.
Barclays has launched a TV ad to mark the start of its strategy to use the Premier League to own all moments of sportsmanship around football.
The clamber to outlaw cold callers has claimed its first high-profile victim. Last week, one of the big six energy providers, SSE decided to put a stop to sales calls unless they are being made to existing customers or prospects that had at some point somewhere indicated they are interested in knowing more.
Lynx has launched two raunchy TV adverts starring glamour model Kelly Brook to generate viral buzz around its space-themed Apollo campaign.