The brand impressions that really count
Lucy HandleyClick here to see a bigger version of the infographic above
Click here to see a bigger version of the infographic above
Aston Martin global marketing director Markus Kramer talks about the marketing challenges facing luxury brands and how his brand is celebrating its centenary.
CEO of ASmallWorld, the exclusive invitation only online club loved by celebrities, talks about how her career trajectory is helping her to rebrand the network.
Click here to see a bigger version of the infographic above
Pernod Ricard is to expand the use of its European on-pack health warning system for pregnant women to the rest of the world as part of ongoing efforts to promote responsible drinking.
The ability to quantify and demonstrate a return on investment around marketing spend is elevating the role of the chief marketing officer and giving them a clearer route to a permanent seat on the board.
Lego has named former Bacardi global brand director Rebecca Snell as its most senior marketer in the UK.
Pernod Ricard is taking its strategy of targeting female drinkers global as it looks to find ways to accelerate sales throughout the world.
Mars Petcare is making health and nutrition the top priority for its Pedigree, Whiskas, Cesar and Sheba brands in an attempt to focus more on the emotional connection people feel towards their pets.
The Conservative Party has called on Transport for London to sign sponsorship deals with major brands to offset passenger fare rises and fund new infrastructure developments.
Heineken is launching a global social campaign it claims will test ‘what men are really made of’.
McDonald’s latest ad aims to show the similarities between an old man and a group of young people living in a London estate as part of its ongoing “We all have McDonald’s in common” campaign.
The Department for Transport is targeting young men with shock tactics in its latest THINK! Campaign to warn against drink driving.
Samsung is partnering with a number of open-air cinema producers to launch a summer experiential push to encourage consumers to use the smart features of its Smart TV sets.
Peroni Nastro Azzurro is putting a greater focus on original content with the launch of an online hub to highlight its Italian roots.