Data insight the new battleground for credit cards
Russell ParsonsThe credit card market isn’t as clear-cut as most. The basic product function, the cards themselves, are often pretty difficult to distinguish between.
The credit card market isn’t as clear-cut as most. The basic product function, the cards themselves, are often pretty difficult to distinguish between.
Microsoft is to use its cross-platform suite of services, such as Skype and Xbox, rather than launch a major consumer-branding push to boost it share of the £1.5bn search market currently dominated by Google.
EE is set to launch a major marketing campaign around its sponsorship of the Glastonbury Festival, as it looks to blunt the impact of the roll out of its rivals’ 4G networks and corresponding ad campaigns.
Google introduced its latest search update at its I/O developer conference yesterday (15 May) with a voice search feature that will attempt to anticipate users’ questions based on previous queries.
Brewers extending their brands into cider have been delivered sobering news by one of the category’s major players, Magners owner C&C Group, which claims that UK cider sales have bottomed out.
New scholars at The Marketing Academy were happy to share the most important advice regarding marketing they’ve ever been given at the mentoring organisation’s gala graduation evening (13 May).
How important is it to retain creativity when data-driven insight is becoming more prevalent?
Senior marketers such as Aviva’s Amanda Mackenzie, Microsoft’s Paul Davies and Sainsbury’s Sarah Warby offer guidance on the importance of balancing core communications skills, with modern technology in contemporary practice.
Yahoo CEO Marissa Mayer has today (20 May) vowed “not to screw it up” on a conference call confirming its $1.1bn (£723m) cash purchase of blogging service Tumblr.
The British Army has launched a TV push to recruit 10,000 new candidates in a move to challenge “misconceptions” it is not hiring.
We ask this year’s The Marketing Academy graduates what qualities they think it takes to be a modern marketer, the best advice they have received and striking the right balance between data and creativity.
The mind-boggling amount lost by some of the banking groups post and pre-financial crisis is mirrored by the sheer volume of job losses that have stemmed from it.
PZ Cussons is rolling out responsive design websites across its global brand portfolio as part of portfolio-wide focus on digital marketing activity aimed at increasing e-commerce sales.
BT’s London 2012 sponsorship has helped lift the brand to one of the top 10 most valuable in the UK with fellow sponsor Visa also benefiting from halo-effect of the Games to become one of the world’s most valuable brands, according to MillwardBrown’s BrandZ study.
Guests at the Marketing Week Engage Awards 2013 in association with YouGov celebrated and partied the night away after the awards ceremony hosted by Graham Norton. Take a look at the pictures – if you attended you might be in the gallery.