Stella Artois gives Cidre brand cinematic verve
Seb JosephStella Artois has given the latest TV advert for its Cidre brand a cinematic feel after working with critically acclaimed director Wim Wenders.
Stella Artois has given the latest TV advert for its Cidre brand a cinematic feel after working with critically acclaimed director Wim Wenders.
Google is lobbying advertisers to consolidate their media-buying activity to a single technology platform, arguing they can save up to a third of their time by doing so.
Ahead of his presentation at Marketing Week Live 2013 next month, Joseph Liu, senior brand manager at Häagen-Dazs shares his thoughts on the key to a successful client-agency relationship.
Volvo has teamed up with Swedish House Mafia as part of its efforts to ramp up the brand’s association with Scandinavian design and lifestyle.
Sony has stepped up its Playstation marketing activity to coincide with the launch of Microsoft’s Xbox One and drum up excitement ahead of the E3 gaming summit where it is set to fully unveil its next generation PS4.
Heineken is preparing to launch its first global ecommerce platform as part of a wider push to identify the direct link between its marketing and sales.
The European Union’s (EU) competition commissioner Joaquin Almunia has warned Google it may have to make additional concessions to those already proposed as part of the ongoing antitrust investigation in to its dominance of the EU search market.
New research reveals that more than 10 per cent of UK consumers buy something online at least once a day, fuelled in part by the explosion of connected devices that means consumers are never more than a click away from making a purchase 24 hours a day.
Heston Blumenthal on what brands can learn from chefs and the wisdom of synaesthetic marketing.
PR, blogs and any other content beyond the remit of the Advertising Standards Authority will now be regulated by industry body the Portman Group after it expanded its code of practice.
Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.
A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?
Take an in-depth look at the brands and products that have made this year’s Engage Awards Brand Innovator of The Year shortlist, in association with Reckitt Benckiser.
Unilever has added a week-long sustainability marketing initiative into its training programme for all new brand managers as part of its efforts to embed sustainability into its brand marketing.
Mars Chocolate UK’s HR director Amanda Davies tells Marketing Week what it takes to succeed in the brand’s graduate recruitment process.