‘It lost its way’: Co-op’s top marketer on doing a better job at highlighting membership
Chris SutcliffeSpeaking on a panel at Marketing Week’s Festival of Marketing, marketers from Manchester United and the Co-op examined the point of creativity.
Speaking on a panel at Marketing Week’s Festival of Marketing, marketers from Manchester United and the Co-op examined the point of creativity.
At the opening session of the Festival of Marketing 2023 Mark Ritson broke down the state of the industry in 2023 – with a particular focus on what it is doing wrong.
Peugeot are investing in brand building and a more ‘modern’ approach to marketing to grow a distinctive brand identity in a fiercely competitive category.
Programmatic ads have benefits for a wide range of objectives. Here are three approaches adopted by different sectors for achieving their specific goals.
Molson Coors CEO Gavin Hattersley said the change in market share in favour of its Coors Light and Miller Lite brands represented a ‘permanent shift’ in the US beer market.
As Tesco raises its profit forecast on the back of easing food cost inflation, its chief executive looks to highlight provenance and loyalty in marketing spend.
In the first of a series of articles looking at what it takes to build brands effectively, Boots, Yorkshire Tea and Cadbury – three of the five brands shortlisted for the coveted Brand of the Year prize at the Marketing Week Awards – share their thoughts on the importance of brand diagnosis and positioning.
The brand value of UK companies fell 14% this year, compared with 1% growth in 2022, according to BrandZ’s latest UK ranking.
Boohoo expects revenues to decline by between 12% and 17% in its full 2024 financial year but says it remains committed to investing in marketing for the long-term health of its brands.
Gender-fluid fashion is reaching a cultural apex so mainstream fashion brands looking to capitalise on its growing popularity need to be prepared to speak about it authentically – and with confidence.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The high street baker has posted positive results as a result of longer opening hours, a focus on loyalty, and reduced cost inflation.
One hundred marketers across 10 category groupings have been awarded a place in Marketing Week’s 2023 Top 100, sponsored by Digitas.
The latest instalment in our State of Market Research series looks at four times when market research has made a real difference to an organisation – and the lessons that can be learned from it.
We arm you with all the numbers you need to tackle the week ahead.