There continues to be a significant gender bias in the way we perceive brands, according to the results of recent research, which leaves many brand owners still figuring out how best to meet the needs of women.
NatWest and RBS customers are being promised that they are banking with the most helpful banks in the country as they launch a 14-point customer charter guaranteeing the minimum levels of service they can expect.
Mastercard is to execute direct marketing campaigns to its cardholders on behalf of retailers as the payment services firm looks to expand its business in the UK.
Brands have the opportunity to use video games to engage with a wide audience now consoles have moved out of teenage bedrooms into the family living space, according to Turner Media Innovations.
I have just returned from a meeting with our design agency. We recently appointed it after a pitch process to revamp one of our most established brands. I am not sure that there is anything fundamentally wrong with the positioning of the brand, but the packaging looks a little outdated and is in need of some tender loving care to restore it to former glories.
By tailoring their marketing to lifestyle preferences and enhancing service levels in line with the target market, clothing retailers can expand their sales potential.
News International and Apple both have hopes of changing the delivery of digital media for ever – but only one will succeed
We could have chosen any of the conventional naming styles for our Orange and T-Mobile joint venture – a nonsense Latin-esque name, a nondescript legalistic name or even a stolid acronym. And just imagine the criticism if we had.
There are early signs that consumer confidence is on the rise, with people less inclined to slash their spending on non-essentials such as holidays, entertainment and eating out.
They’ve done it again! Three years after the 2012 logo united the country in disappointment, Locog – the organisers of the London Olympics – delivered another body blow for British design last Wednesday.
Nationwide Building Society has reported a 46% drop in annual profits for the year ending 4 April.
Roll up, roll up and feel the future!
Recession-led marketing strategies continue to make an emotional connection with consumers concerned about the economy, according to research by TNS.
Nationwide is launching a campaign featuring characters from comedy sketch show Little Britain. The activity aims to distance the building society from high street rivals by highlighting its mutual status.
Brands that use the data at their disposal to tailor direct marketing material to the individual consumer will encourage customer loyalty, according to research by Experian.