Make online ads work harder
Louise JackA new study reveals there has been a 40% decline in people paying attention to ads on major portal sites compared with last year. But that doesn’t mean that surfers are ignoring online ads altogether.
A new study reveals there has been a 40% decline in people paying attention to ads on major portal sites compared with last year. But that doesn’t mean that surfers are ignoring online ads altogether.
MasterCard has created the sponsorship idents for the Brit awards using footage from a secret gig by the Pet Shop Boys at a competition winner’s house.
Royal Mail has forged a partnership with mailing houses that aims to increase the efficiency of high volume direct mail campaigns.
Retailers allow up to 60% of potential customers to slip through numerous gaps in their multichannel purchasing strategies, and must better integrate their online and high street operations.
Mars Bitesize brands, including names such as Maltesers, Galaxy and Minstrels, are signed up to sponsor for Ant & Dec’s new ITV1 show Push The Button and the new series of award-winning Harry Hill’s TV Burp.
Mars has signed England football player Peter Crouch to star in its new TV ads, according to reports.
Teletext Holidays is looking to explore digital marketing channels and how they can be combined with radio and outdoor advertising, says new marketing director Mark Bloxham.
Delivery service FedEx Express is launching a global advertising campaign emphasising its commitment to sustainable deliveries around the world.
As direct mail’s star continues to rise among the public, six DM specialists answer questions posed by Marketing Week about the sector’s burning issues. By Ruth Mortimer
3D technology is coming on in leaps and bounds, and filmgoers are captivated by its ability to make them feel part of the action. A growing number of brands and properties are preparing to turn the trend to their advantage.
I’ve never forgotten the powerful mantra, “Never sell to a stranger”, emblazoned on the front of a bright red brochure from Ogilvy Direct in the mid-1980’s as I started my career in data marketing.
Thinking along same lines gets direct responses
Volumes of door drop marketing fell by 11% in 2008 to 9 billion items, according to the latest research by the Direct Marketing Association.
Volkswagen Commercial Vehicles is unveiling a new national advertising campaign to launch the new Volkswagen Transporter van.
The fair trade market may still be growing at a rapid rate, but exclusive research carried out for Marketing Week shows too few consumers are aware of the diversity of products or the range of retailers that stock them.