Boots ups focus on social commerce as it launches shoppable Meta and TikTok activity
Chris SutcliffeAs shoppable ads come to the fore for ecommerce, the beauty retailer is committing spend to Meta and TikTok to experiment with the format.
As shoppable ads come to the fore for ecommerce, the beauty retailer is committing spend to Meta and TikTok to experiment with the format.
As Pret A Manger rolls its subscription product out to the US and France, it is looking to use Club Pret data to personalise its marketing to new and existing customers.
Being able to demonstrate the revenue-generating potential of any proposed spend is essential to convincing key stakeholders to invest in marketing, says Pinterest’s Grace MacDonald.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Alpro’s focus on product over “edgy” marketing to the rise of ‘greenhushing’, it’s been a busy week. Here is my take.
La Vie’s chief marketing and creative officer Romain Jolivet left Danone after 17 years to build the plant-based meat brand from scratch.
The England and Wales Cricket Board has increased its marketing investment and positioned the women’s game at the same level as the men’s to supercharge its growth, says its women’s game director.
Nina Bibby has previously occupied senior marketing roles at telecoms companies including 02 and Verizon.
The plant-based dairy alternatives shelf has become crowded; however, 40-year-old market leader Alpro believes it is its product that will help it stand out versus newer brands, rather than flashy advertising.
New data suggests the vast majority of corporates and charities believe the cost of living crisis is featuring heavily in their partnerships.
The FMCG giant has created a ‘coalition of partners’ to help content creators feel more confident when posting about sustainability.
The gap between generational attitudes to advertising is widening, as differences in the media to which people are exposed growing up emerge.
Inglis joined Sage in 2022 after a decade-long stint at John Lewis.
The final phase-out of third-party cookies on Google’s Chrome browser is less than a year away. Here’s how marketers should prepare.
Greenhushing is seeing more brands going dark on their sustainability measures. This isn’t just a moral complication – but a financial one too.
After identifying core segments and updating the positioning for most brands over the past few months, our secret marketer has now reached the end of strategy development. Next up: setting objectives.