VW to buy 20% stake in Suzuki
Marketing WeekVolkswagen is to buy a 20% stake in Japan’s Suzuki Motor for 222.5bn yen ($2.5bn; £1.5bn) as it continues to bid to increase its group size.
Volkswagen is to buy a 20% stake in Japan’s Suzuki Motor for 222.5bn yen ($2.5bn; £1.5bn) as it continues to bid to increase its group size.
Volkswagen has completed an agreement to take a 49.9% stake in Porsche AG, clearing the way for the two brands to merge and former an integrated company.
The latest Marketing Trends Survey by the Chartered Institute of Marketing shows brand owners must invest in training and technology if they are to meet customer relationship management goals. By Louise Jack
As boundaries between the marketing and public relations sectors blur, five PR specialists answer questions posed by Marketing Week about the sector’s burning issues.
Two years ago the public were distrustful of the supermarkets’ power, but a new study shows retailers are now trusted more than the Government to be truthful and helpful in the recession. By Jo Roberts
The pop-up shop concept is the latest antidote to lookalike high streets with more previously online-only retailers predicted to use the tactic to give them a physical presence.
TNT Post has launched a new package that enables its clients to add a scent to their direct mail.
Nationwide Building Society says the financial services market will remain “difficult” next year as it reports a 64% drop in profit.
Shoppers are planning to buy more of their presents online, and new research highlights the tactics that will tempt them to one site over another. By Louise Jack
MasterCard is the new match sponsor for the Barbarian rugby internationals for 2009/10.
As the amount of money Britons are putting away for a rainy day rises, new research reveals that websites operated by savings account providers are failing to meet consumer expectations. By Louise Jack
The majority of consumers are receptive to mobile marketing messages from brands they trust but want to remain in control of the frequency and number of messages they receive, according to a study.
Pernod Ricard is to launch a UK-specific campaign for its rum brand, Malibu.
The Royal Bank of Scotland swung to a loss in the third quarter as it continued to be hit by bad debts but reported an increase in underlying profit.
What puts a brand at the cutting edge of innovation? According to the latest research, it must be a trustworthy business that simplifies the lives of consumers.