RBS plans to resurrect Williams & Glyn’s brand
Russell ParsonsA Royal Bank of Scotland owned brand last seen on the high street 24 years ago could be resurrected as the bank comes under pressure to reduce some of its market share
A Royal Bank of Scotland owned brand last seen on the high street 24 years ago could be resurrected as the bank comes under pressure to reduce some of its market share
Brands that open up an honest dialogue with consumers by using online channels to encourage positive and negative feedback are best placed to build trust and ultimately improve sales figures.
Lego is to sponsor a daily slot on children’s TV channel NickToons to promote its Bionicle range in the lead-up to the Christmas period.
Lego Games is teaming up with Disney XD, Disney’s first boy-focused kids TV channel, with a series of promotional activities over its first month of broadcasting.
Mars is understood to be reviewing its UK media buying business with a view to consolidating into one agency, following its acquisition of The Wrigley Company last year.
The rise of eBay and the economic slowdown has seen second-hand goods reach new heights of popularity. But age, sex and income still dictate the types of used items we buy.
Reaching 50 no longer means slipping on furry slippers and curling up on the sofa with a cup of cocoa. Now financial marketers must get to grips with this age group’s many and varied sub-sectors if they are to gain from its growth.
Research shows small firms are keener than ever to review their suppliers – a golden opportunity for service providers to demonstrate how they can be of value to the SME and win new business.
TV campaign invites fans to design a vehicle for chance to star in Lego City ad.
Volkswagen is launching a new television ad for its Golf marquee that sees return to communicating the classic values of the car, rather than the fantasy approach of recent campaigns like the controversial “Fight” campaign
Brands should beware of adopting a one-size-fits-all approach to marketing in a recession, according to research by TNS, and should focus on the values their customers trust.
Lexus is launching a direct and digital marketing campaign to promote an upgrade offer to consumers, giving them free customisation of paint colours and alloy wheels or factory fitted satellite navigation systems.
Royal Bank of Scotland, the bank 70% owned by taxpayers, has announced pre-tax profits of £15m for the first half of this year.
Promoting a mobile phone to a teenage audience requires a brand to build a certain amount of street cred. When Samsung wanted to promote its music handset portfolio, The Beat Edition, it launched a video-based music show on Bebo. The branded content produced by Endemol for the electronics brand provides Bebo users with music news, […]
Despite the ongoing troubles being faced by Royal Mail, the majority of businesses polled by Marketing Week say they have not been significantly affected by recent postal strikes.