RBS results ‘poor’ despite profits
Marketing WeekRoyal Bank of Scotland, the bank 70% owned by taxpayers, has announced pre-tax profits of £15m for the first half of this year.
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Beyond the screen
Stuart TurnerPromoting a mobile phone to a teenage audience requires a brand to build a certain amount of street cred. When Samsung wanted to promote its music handset portfolio, The Beat Edition, it launched a video-based music show on Bebo. The branded content produced by Endemol for the electronics brand provides Bebo users with music news, […]
Royal Mail strikes have limited effect on business
Stuart TurnerDespite the ongoing troubles being faced by Royal Mail, the majority of businesses polled by Marketing Week say they have not been significantly affected by recent postal strikes.
Brands looking for partners in buyers’ market
Stuart TurnerCentaur Conferences is holding its annual Sponsorship Summit on 24 September at LeMeridien,Piccadilly, London with a host of experts and marketers knowledgeable about the subject
Top brands justify big budgets
Ruth MortimerResearch seen exclusively by Marketing Week reveals how brands that dominate in the FMCG sector can cement their leading positions by increasing their advertising presence beyond challenger rivals.
UK Mail offers ‘promotional postcards’ via a computer
Stuart TurnerUK Mail is extending its mail service with the launch of a new tool that allows marketers to create and send promotional postcards through a computer.
RBS launches small business campaign
Russell ParsonsRoyal Bank of Scotland is launching a campaign this week that aims to highlight that it is trying to keep credit flowing to small businesses.
Brand tribes in Asia
Jo RobertsMarketers planning a campaign in Asia should avoid targeting by demographics and instead focus on the five brand tribes identified by recent research.
Environmental awareness is now standard
Robert LesterBy introducing an official standard against which the environmental performance of a direct marketing campaign can be certified, the industry hopes to avoid the threat of tough legislation.
Developing commercial skills
Jo RobertsThe CIM is concerned that marketers are placing too much emphasis on creative ideas at the expense of sound business sense, and has launched the Infinity Model to help them assess whether their campaigns can contribute real corporate value.
Superbrands survey
Joe FernandezConsumers are seeking out brands that act as dominant ‘presidents’ of their categories, according to the latest Superbrands survey.
BBC must deal with income cut
That the BBC must accept a cut in its licence fee income is all but accepted. How the Beeb deals with it is the real debate
Nationwide in 125% mortgage offer
Russell ParsonsNationwide Building Society has introduced a 125% mortgage despite much criticism of so-called “negative equity mortgages since the collapse of the housing market last year.
Music festival sponsorship
Jo RobertsFood and drink brands may have a natural synergy with summer music events, but other sectors can get a return on their investment in festival sponsorship if they fit and enhance the mood, environment and audience profile.
Ryanair agrees to OFT call for more transparency in ads
Branwell JohnsonBudget airline will improve clarity of its ad campaigns and website.